Albert newsroom

Jul 17, 2026

We're excited to announce our partnership with the Los Angeles Lakers as their official jersey patch partner! Recognized as one of the most valuable and visible assets in sports marketing with premium, high-frequency exposure, the Los Angeles Lakers jersey patch is a category-defining sponsorship that aligns Albert with the most popular sports team in America. “The Lakers have built an extraordinary legacy of championship basketball over the years that has made the purple and gold one of the most popular teams in the world, and the jersey one of the most iconic pieces of apparel in sports,” said Los Angeles Lakers Governor Jeanie Buss. “Generation after generation, we have seen the greatest players in the world wear the Lakers jersey. The uniform is an extension of the team and represents the very best of this franchise. With each new season, when I first see players in the iconic gold uniform, I’m filled with deep pride, gratitude for the past and excitement for the future. We couldn’t be more proud to place Albert on the Lakers jersey and give our amazing fans visibility to their personal finance products. The Albert jersey patch will be featured on the upper left chest of all four Lakers uniform designs including the gold icon edition, purple statement edition, white association edition and the black city edition. The premium patch placement will deliver year-round brand exposure through live game action, television broadcasts, highlight coverage and photography. “The Lakers represent excellence, ambition, and a connection with fans that extends beyond basketball. Albert is proud to partner with an organization that has inspired millions of people around the world," said Yinon Ravid, CEO and Founder of Albert. "Together, we're excited to use the reach of this partnership to help fans manage their money better and handle the financial busywork of life, so they can spend more time on what they love — like watching basketball.” The deal was sourced and facilitated by Excel Sports Management’s Properties Division. About Albert Albert is the personal financial assistant that manages your money for you. Trusted by over 20 million people, Albert brings together your entire financial life in one place, and can actually act on it — moving money, paying bills, finding savings, and building a plan that fits you. Budget, save, spend, invest, plan, and sync all your accounts — all in one app. Learn more at www.albert.com, or download the Albert app on iOS or Android. About the Los Angeles Lakers The Lakers were founded in Minneapolis in 1947, moved to Los Angeles ahead of the 1960-61 season and were bought by Dr. Jerry Buss in 1979. Today, the franchise is governed by Jeanie Buss, with Mark Walter serving as the majority owner after acquiring a controlling stake in 2025. The Lakers play their home games at Crypto.com Arena in downtown Los Angeles and practice at the UCLA Health Training Center in El Segundo, Calif.

Apr 14, 2026

Most budgeting tools tell you where your money went. Forecasting tells you where it's going. When it comes to your money, you need a plan that goes beyond next month’s budget. That’s why we're launching a new forecasting feature that uses your real financial data — income, spending, investments, debts, and savings — to predict your net worth and cash flow up to 5 years into the future. Forecasting connects to your full financial picture inside Albert and projects forward so you can prepare for life’s big moments and stay on track with your goals. Forecasting is available now for customers on the Genius plan. Visit our help center for current pricing information. To try it, head to the budgeting tab and swipe to "Forecast." Source: Albert

Jan 29, 2026

Albert recently launched Genius, its built-in AI assistant, designed to help customers not just see their finances, but actually act on them. While most apps show your data, and most AI tools answer questions, Genius does both within your full financial context. Once a user links their accounts, Albert sees their full financial picture — income, bills, spending, cash flow, and more. Then, Genius can actually act on that context, helping execute everyday money moves, instead of stopping at just generic advice or making customers do all the work. Genius assists with everything from moving money and paying bills to giving personalized recommendations and managing deposits — all with your approval and aligned with your real financial situation. Genius doesn’t just understand money — it understands your money and takes the friction and mental load out of managing it. "Genius builds on everything Albert has done over the last decade as a financial assistant," said Yinon Ravid, CEO and Founder of Albert. "It has always been our mission to take on the difficult and tedious aspects of money for our customers, and Genius is the next evolution of that. By seamlessly working in the background, Genius doesn't just leave consumers with advice; it takes action, so managing money doesn't feel like a full-time job." Genius brings together money management, automation, and everyday assistance in one place: Most apps show your data. Most AI tools answer questions. Genius understands your entire financial picture and has the capability to act on it. This means people use Genius to: It’s the difference between getting advice — and getting real help that fits your life. Visit our help center for full pricing information. Genius plans include the full suite of Albert's features. Genius is available for new and existing Albert customers on iOS, Android, and web for U.S. consumers ages 18+. More at: albert.com/about/genius Source: Albert

Jan 22, 2026

Albert loves Los Angeles, and we’re proud to give back to the community, especially in our own backyard. That’s why we collaborated with the Los Angeles Sparks to unveil a brand new basketball court at KIPP Compton Upper School. The newly designed multipurpose court represents more than a physical transformation — but a renewed commitment to youth, equity and community in South Los Angeles. We were also proud to clear the school’s sports equipment wishlist — donating basketballs, shooting machines, disc cones, and everything else kids need to enjoy the new court. It mattered to us to be ‘all over it’ so the kids could focus on play. The court’s unveiling brought together civic leaders, educators, students, and WNBA players (including Dearica Hamby), and it will serve students, staff and the surrounding community as a hub for recreation, physical education, and community programming. This is the first of several community courts Albert plans to invest in over the next several years in collaboration with the Sparks as the team’s official financial partner. We’re thrilled to further our investment in safer play environments for the next generation and the entire greater Los Angeles community. Last year kicked off our multiyear sponsorship as the Official Jersey Patch partner of the Los Angeles Sparks. Teaming up just made sense. As an L.A.-based company, we’re committed to giving back to the city we call home. Over the next few years you’ll see us on Sparks jerseys, in the stadium, on broadcast, social, and off the court as we continue to partner together on meaningful community work.