We're excited to announce our partnership with the Los Angeles Lakers as their official jersey patch partner!
Recognized as one of the most valuable and visible assets in sports marketing with premium, high-frequency exposure, the Los Angeles Lakers jersey patch is a category-defining sponsorship that aligns Albert with the most popular sports team in America.
“The Lakers have built an extraordinary legacy of championship basketball over the years that has made the purple and gold one of the most popular teams in the world, and the jersey one of the most iconic pieces of apparel in sports,” said Los Angeles Lakers Governor Jeanie Buss. “Generation after generation, we have seen the greatest players in the world wear the Lakers jersey. The uniform is an extension of the team and represents the very best of this franchise. With each new season, when I first see players in the iconic gold uniform, I’m filled with deep pride, gratitude for the past and excitement for the future. We couldn’t be more proud to place Albert on the Lakers jersey and give our amazing fans visibility to their personal finance products.
The Albert jersey patch will be featured on the upper left chest of all four Lakers uniform designs including the gold icon edition, purple statement edition, white association edition and the black city edition. The premium patch placement will deliver year-round brand exposure through live game action, television broadcasts, highlight coverage and photography.
“The Lakers represent excellence, ambition, and a connection with fans that extends beyond basketball. Albert is proud to partner with an organization that has inspired millions of people around the world," said Yinon Ravid, CEO and Founder of Albert. "Together, we're excited to use the reach of this partnership to help fans manage their money better and handle the financial busywork of life, so they can spend more time on what they love — like watching basketball.”
The deal was sourced and facilitated by Excel Sports Management’s Properties Division.
About Albert
Albert is the personal financial assistant that manages your money for you. Trusted by over 20 million people, Albert brings together your entire financial life in one place, and can actually act on it — moving money, paying bills, finding savings, and building a plan that fits you. Budget, save, spend, invest, plan, and sync all your accounts — all in one app. Learn more at www.albert.com, or download the Albert app on iOS or Android.
About the Los Angeles Lakers
The Lakers were founded in Minneapolis in 1947, moved to Los Angeles ahead of the 1960-61 season and were bought by Dr. Jerry Buss in 1979. Today, the franchise is governed by Jeanie Buss, with Mark Walter serving as the majority owner after acquiring a controlling stake in 2025. The Lakers play their home games at Crypto.com Arena in downtown Los Angeles and practice at the UCLA Health Training Center in El Segundo, Calif.