Demand is soaring for lipstick, luggage, deodorant

Plus, how far $50B towards racial equity actually went

Jun 02, 2021 | Current events | Spending Habits
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Toilet paper is so 2020

The most sought-after items have changed a lot since a year ago. In recent weeks, sales have fallen for pandemic staples like baking goods, cleaning supplies, and paper goods (like TP), according to data from NielsenIQ. Newer shopping habits suggest what post-pandemic life will look like. For one, the masks are coming off: beauty products and teeth whiteners were major sellers during Walmart’s most recent quarter. Grooming trends have shifted from a focus on self-care to the need to be hot. And hairless.

Spring apparel sales at Target soared 60% compared with the same period in 2020. Specifically, dresses and activewear, complemented by cosmetics, sun care items, and sporting goods, are also flying off shelves. We know they’ll look and smell good (deodorant and perfume are in demand), but how will Americans’ routines change as social restrictions ease? Based on sales, people are going back to the office (alarm clocks), having sex (condoms), traveling (luggage), and partying (balloons) — all good reasons to glow up.


  • George Floyd: American companies pledged $50B toward racial equity after Floyd’s murder but have only spent $250M on the initiative.
  • WFH: The percentage of paid remote job postings on LinkedIn grew 457% compared to last year.
  • Kinda crappy: Porta-potty companies are struggling to meet demand as festivals, concerts, and other big events ramp up.
  • Eviction notice: Over 11 million Americans could lose their homes once eviction bans are lifted on June 30.
  • $nail mail: USPS may hike the price of postage stamps 3 cents to 58 cents in August, if the Postal Regulatory Commission (PRC) approves it.